
Wednesday, June 11, 2025
Trade Show Walkabout with Dr. Michael Dirr
Dr. Michael Dirr
Time and Session Location
1:00 PM-3:00 PM
Tradeshow Floor
CEUs Available (Pending Approval)
Cost:

What You Will Learn:
Join Georgia's green industry legend, Dr. Michael Dirr, for an exclusive tour of the trade show floor! Get his expert insights on the latest plants and emerging trends, plus learn from his long-time relationships with some of the industry's top growers. It’s a must-attend tour for anyone looking to discover the best in the business. Meet us at the GGIA booth just inside the trade show entrance!
More About the Presenter (s):
Dr. Michael Dirr is a world-renowned woody plant expert, horticulturist, and author, widely regarded as one of the most influential figures in the field of trees and shrubs. As a professor at the University of Georgia for over 30 years, he has shaped modern horticulture through his research, teaching, and groundbreaking plant breeding efforts.
Dr. Dirr played a pivotal role in the establishment of the Center for Applied Nursery Research (CANR), where he worked closely with industry professionals to advance the development of superior ornamental plant varieties. His research has led to the introduction of many improved tree and shrub cultivars, particularly within the hydrangea genus. His breeding efforts have revolutionized the industry, yielding game-changing cultivars such as Endless Summer® Hydrangea, the first widely available reblooming hydrangea, which transformed the commercial landscape of the plant market.
He is also a prolific author, with Dirr’s Hardy Trees and Shrubs and the industry-standard Manual of Woody Landscape Plants serving as essential references for horticulturists, landscape architects, and nursery professionals.
A passionate educator and speaker, Dr. Dirr is revered for his deep knowledge, keen observational skills, and direct, insightful approach to plant science. His contributions to horticulture have been recognized with numerous awards, solidifying his legacy as one of the most respected voices in the industry.